If you want to have potential customers on your list then make sure your business card does help you go a long way. As a customer, I can say that when I see a business card, it in a way tells me whether I should give it a shot or not. We all know that presentation is very important and believe me the way you present your business card; it does half the job for you. If you have a lame and boring business card, no one would show any interest in what kind of business you own and what your specialty is. On the other hand, the case is similar when you have a flashy business card, which looks more of a messed up version of business card, nobody likes that.
Though sober business cards is an easy way out, but I would suggest you play a little, not more, just a bit with colors so that the card looks a little attractive and catches the eye of the customer. To make sure that you have a safe deal, go in for the best printers in town. Even if the chosen colors are simple, if the printing is not done properly, chances of the sober version turning into a loud version is very high.
Even if you are going with black and white, use good font and bring in some art, like a figure or something, who knows it might just help. To make sure that the final turnout is not as bad as you had imagined, go in for a sample testing, this may help you get a glimpse of what your business card would look like.
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